The Carnival Memphis Children’s Charity Initiative (CCI) was developed in 1999 to assist those who improve the quality of life for children throughout the community. Each year different agencies are selected to receive funds raised by Carnival and the Grand Krewes of Carnival Memphis at fundraisers throughout the year. Since the inception of the CCI (a 501c3 non-profit), over $3,200,000 with matching funds has been donated to local children’s charities.